If you can find been one immutable rule in the course of American television record, it's been community news. Practically from The instant the station initial signed on air, they started carrying area news wherever sports often performed An important role. A lack of regular programming resources in these early years led several stations to show to sporting activities to fill their broadcasting schedules. New York's WNBT television signed on to broadcast in July 1941, and its very first broadcast was knowledgeable baseball game ("NBC Background", 2003). When establishing neighborhood newscasts to match their viewers, these stations ordinarily included sports and climate. By way of example, in 1961 WKMG started off its to start with full-time news department in Orlando. Newscasts consist of Frank Vaught's sports reviews ("The background of," 2003).

Sports activities have held a dominant place in neighborhood news broadcasting for a number of a long time, but latest market developments have referred to as into issue this place. Segmented audiences, modifying demographics, and declining news profitability have forced the station to reexamine its area sporting activities section. “Sports activities is probably the previous regions of TV where people today do matters how they constantly have,” states television govt Elliott Wiser. “(Currently) a different technique is needed” (Deggans, 2000).

Problem for Area Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Project for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv Information Director’s Affiliation(“Altering channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Challenge for Neighborhood TV Athletics

None of this is Great news for your area television sporting activities sector, that's more and more underneath scrutiny from station execs. In spite of its traditional presence within regional newscasts, sports have very long been regarded as a "tuning" component. Based on a study by the Radio and Television Information Directors Foundation, only 31% of viewers claimed they had been 'incredibly interested' in sports activities and 32% were being 'relatively intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest from the temperature. "Sports activities are particularly polarizing." stated television information marketing consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Studies have proven that Girls are considerably much less enthusiastic about sporting activities than men (Gantz and Wenner, 1991; Perse, 1992), and lots of stations have acted accordingly. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. In keeping with station information director Jim Church, "Telling a Tale when nobody is listening will not be a very good use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have decreased their allotted time. Dependant upon the working day with the 7 days (weekends have extra sporting activities time), sports segments have traditionally received in between three and five minutes of local information protection. Given that range is all the way down to a few moment. In 2002, Pittsburgh's KDKA Minimize enough time for athletics by just 3 as well as a fifty percent minutes for three several hours of stories. Many others during the field have executed new techniques, for instance athletics stories that concentrate much more on people than scores or cater to a broader information audience. "What we are endeavoring to do now could be handle sports activities as news," suggests KDKA information director Al Blinke. “We want to do some thing beyond sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in area athletics could be a reflection with the incredible upheaval going on in the course of broadcast news. Should the athletics sector is no longer Safe and sound, what about other news things? CBS Group Information Vice President Joel Cheatwood 스포츠중계 (Trigoboff, 2002) claimed, “[All of this] forces us to reexamine the [information] model.”

On a far more immediate stage, modifications during the neighborhood sporting activities sector right affect Countless aspiring sportscasters. Stations which can be reducing their motivation to sports will also be reducing their sports activities workforce degrees, which impacts The task current market. An additional information director reported, "[Sports activities on newscasts] is dying." “We went from two whole-time sportsmen to one total-time, just one in charge of the news 3 times each week, and it was a combat to remain there.”

Similarly essential, alterations in just how sports are offered are forcing athletics broadcasters to master new methods. Not can sportscasters target scoring. They may have to make the presentation much more participating for regular enthusiasts. This is often also important for journalism faculties across the country, which ought to doc what stations want from the sporting activities sector and update their training curricula.

Will these changes function or persist? Sports activities journalist Chuck Finder (2002) commented within the adjust in KDKA, “Permit’s reserve ultimate judgment until eventually September, if the Steelers, faculty, and highschool soccer seasons get started in earnest. Then the station is going to be . There exists an error in clock management.”